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Customer Relationship Management (CRM) |
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Learn about Customer Relationship Management (CRM), best practices, news, trends, research vendors and products, download white papers.
Customer Relationship Management or CRM focusses on managing, fostering and building relationships with customers and engaging them with excellent customer service, rapid response, personalized communications and loyalty programs. CRM integrates areas like Sales Force Automation, Customer Service, Customer Self-Service, Helpdesks, Business Intelligence, Market Analytics, Campaign Management, Enterprise Portals and Extranets. |
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