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Content Management
Content has today become very critical in the operation of
any enteprise. Most of the content created over the past decade
as documents, notes, memos, communications, visuals and others
have been in the electronic form and in large proportions
of these, they have been retained only in the electronic form
with no paper versions available.
The advent of the internet has also brought about a new mode
of publishing and enterpirses have used this medium to provide
communications to customers, suppliers, partners and employees
in more elaborate formats and detail than they did earlier.
Most enteprises also today realize that content is intellectual
property and must be preserved and protected well. They also
realize that the digital format allows content to be used
for reference, knowledge building and advanced search and
enterprise content must be therefore organized and maintained
in a format that enables this.
Content Management is therefore a critical focus for enterprises.
Most enterprises are still going over the process of organizing
their content and making them available to employees with
restrictions on access depending on the role and level of
the individual in the organization.
Content Management tools are available today to help organize,
structure, secure, protect and make available information
on demand to employees, customers, suppliers and others.
Content Management also encompasses content created by transaction
driven systems like enterprise resource planning, accounting,
billing, order management, customer relationship management
and supply chain management systems.
Content that is generated everyday through emails, intranets
and discussion forums also needs to be captured and used for
ongoing knowledge building and management.
A key feature of content management is the ability to search,
sort and filter information based on relevance and context
and this is an area where a lot of reserach is currently underway.
Search engines like Google and Yahoo are already offering
their search methodologies and technologies to enable enterprises
to use them for their own internal content search and knowledge
management processes.
Global Leaders in Content Management include:
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